Businesses can never build too much positive brand awareness which is why more and more marketers are using video advertising to give their businesses a personality and a message via visual storytelling.
Market research shows a majority of people won’t stop to watch, let alone click on an intrusive banner or pop-up, but when they’re able to engage on their own terms there is a 12 to 18 times increase in website visitor engagement. With an average click-through rate of 1.84 percent video ads perform better than any other digital format, according to a BI Intelligence study.
So if you invest more in video marketing how do you know whether the cost of video media is recovered through brand loyalty and sales? Easy! In a recent study by the Online Publishers Association over 80 percent of participants said they remembered watching video ads in the past 30 days, and 26 percent searched for more information about the video topic. 22 percent visited a recommended website, 15 percent sought more information about the company, and 12 percent purchased the featured product.
Consumers who are convinced by the initial story of your product or service will conduct further research or make contact with the business, and this holds true for both B2C and B2B interactions. Forbes Insight reports that 65 percent of senior managers who view a video continue to browse the vendor’s website, 45 percent contact the vendor, and 50 percent eventually make a business purchase. Moreover, in a Forrester Marketing study click-through rates increased by 200 to 300 percent when companies used video in emails to market or explain products or services.
Do you have a video project in mind? To request a quote or for advice on where and how to implement effective video advertising please contact us today, we’d love to hear from you!