Social videos are video experiences designed to fit social media environments i.e. to be interactive and to satisfy a need to be entertained in a quick, timely and intimate way.

Key features of social video…

  • They are short – typically just 10-30 seconds
  • They tell stories
  • They’re often funny, inspiring or unique
  • They’re often animated with a lighter tone
  • They’re frequently designed for auto and infinity play i.e. they’ll play in a continuous loop
  • They break with traditional video standards and are hard to conceptualise (to tell a story in 10-30 seconds is a significant challenge!)
  • It’s common for social videos to be part of a series and to vary across social networks depending on differences in how people consume media in different channels

Why should your business use social video?

According to eMarketer over 70% of marketers plan on spending money to create and/or boost the visibility of social video ads in the next 12 months. Here are the key reasons why…

  • Social video gives a huge boost to your business’ online credibility
  • Video improves engagement, conversion rates and sales
  • Video improves your website’s rank with search engines like Google
  • Video adverts get more clicks
  • Video can explain concepts more efficiently than other formats
  • Video makes people feel close to you
  • Video research is replacing text purchasing research
Stacey

Author Stacey

Stacey is a media production degree graduate. She uses her talents in videography, photography and post-production to delight our clients. Her natural flare and creativity helps ensure our company consistently delivers unique and stylish products to all our clients regardless of size or budget.

More posts by Stacey

Leave a Reply

Scarlet Butterfly Media | All Rights Reserved